“Winning ugly” refers to a competitive approach where athletes or
teams prioritise victory over aesthetics, sportsmanship, or
spectator appeal. It can involve highly defensive play, slowing the
pace, tactical fouling, time-wasting, excessive appealing,
psychological intimidation, and pushing rules to their limits. The
style is often paired with visible aggressiveness, confrontational
behaviour, outspoken trash talk, and actions that provoke
opponents or officials to gain a competitive edge.